Objectives
At the completion of this course, students should be able to:
- Distinguish marketing from sales and identify trends that affect marketing and sales in the hospitality industry.
- Identify and describe the key steps of a marketing plan.
- Summarize the duties and responsibilities of positions typically found in a hotel marketing and sales office.
- Describe the five steps of a presentation sales call.
- Explain the basics of effective telephone communication and describe various types of outgoing and incoming telephone calls related to the marketing and sales function.
- Describe internal marketing and sales.
- Explain the role of advertising, public relations, and publicity in reaching prospective guests.
- Summarize how hospitality properties are meeting the needs of business travelers.
- Explain how hospitality properties are meeting the needs of leisure travelers.
- Describe travel agencies and the travelers they serve.
- Summarize how hotels market and sell to meeting planners.
- Identify considerations for marketing hospitality products and services to international travelers and other
- special segments such as honeymooners, sports teams, and government travelers.
- Summarize trends affecting the food and beverage industry, and describe positioning strategies and techniques for restaurants and lounges.
- Explain how hotels market and sell catered events and meeting rooms.
Course Duration
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- 1 Day
Course Certification
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- This course is certified by Inspire
